BMW Dynamic Car Identity reimagines Roundel

[reak6ion]

Another day and a new Youtube video around the BMW brand. This time, a company called Zafira Consulting & Trading has posted a proposal on YouTube for a dynamic re-envisioning of BMW’s roundel logo.

The videos shows us a current and a possible future state of the now famous Roundel, the iconic brand element that is highly recognizable by consumers.

In this futuristic approach, the Roundel moves from a static stage to a more dynamic one, somewhat representing the brand’s recent developments in exploring new niches and expanding their portfolio.

A neat and somewhat high-tech logo that represents evolution.

[YOUTUBE]qDp5Z9o1Ic0[/YOUTUBE]

Source: bmwblog.com

[M_Powerholic]

:thumbsdown: To the idea !

To the work done there !

[Wazif]

damn...imagine if u have to replace the roundel if it gets spoilt.... u prolly pay 500dhs now compared to the 50dhs they charge!

gotta see more footage to see if it makes the car a ricer or a winner!

[reak6ion]

Wirelessly posted (BlackBerry9000/5.0.0.592 Profile/MIDP-2.1 Configuration/CLDC-1.1 VendorID/302)

I'м a bit suspicious as well...

[SSense]

This might suit the Futuristic Dynamic cars, definetely not on ours.. So No ! Thx..

[reak6ion]

This might suit the Futuristic Dynamic cars, definetely not on ours.. So No ! Thx..

+1
but still i like the concept :wiggle: