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Porsche threatening to sue Nissan over ad campaign

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    Porsche threatening to sue Nissan over ad campaign



    Yet another heated marketing battle is on in the automotive industry. This time, it is between Nissan and Porsche, with BMW and Audi also involved.

    The dispute is over Nissan's guerilla marketing tactics used during, and in the run-up to, the Goodwood Festival of Speed. At the UK event, Nissan emblazoned the sides of several vehicles with the logos of Porsche, BMW and Audi, with a series of tally marks next to each. The tallies represent each time a Nissan car, presumably the 350Z based on the ad shown here, beat out one of its rivals at the Nurburgring.

    The use of their crest had Porsche crying foul. Their executive team told Nissan to remove the logo, or face legal action for copyright infringement. Nissan responded by replacing the shield with the word "Porsche."

    Other marketing and advertising campaigns by Nissan include the lines "Kaisers Chiefed," "The Winner Hans Down," and "The Germans Came Off Wurst." A massive billboard wrapping around the Imax theatre in London has the tagline "How to beat the Germans."
    Source: WCF

    #2
    why would someone do that ya3ni .. -_-
    sigpic

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      #3
      Originally posted by springz View Post
      why would someone do that ya3ni .. -_-
      science people call it " Inferiority Complex "

      i call it... nothing, i just beat the heck out of their arse at track

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        #4
        They have no case....Western media laws allow this kind of marketing. The best come back is to give them a taste of their medicine, or as Pathfinder said, give 'em an arse whooping on the track.

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          #5
          I find it HILARIOUS!

          LOL @ Pathfinder!

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            #6
            i would love to see bmw audi and porsche group up in a one sided batle in destroying nissan.

            but since we've seen some bright BMW moments in the past few months. they will send nissan their dogs " MINI Power!"

            can't wait to see an add, Mini challenges Nissan :rofl:

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              #7
              haters :P
              I am the Japanese spy in the BMW club :joking: :D

              Comment


                #8
                "The winner Hans down" is an insult, that's over the line.
                sigpic5/94' E36 318iS 5-spd
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                  #9
                  :rofl2:
                  sigpic

                  http://www.youtube.com/user/hashaikh11

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                    #10
                    pfffft... just what we need, a jap car challenging ze Germans.. this is just stupid!

                    +1 to inferiority complex! Bedewi... shame on u! always on the wrong side!
                    sigpic

                    Something EVIL is brewing... :///M:

                    Cry havoc... and let slip the dogs of WAR!!!

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                      #11
                      Originally posted by Bruno View Post
                      i would love to see bmw audi and porsche group up in a one sided batle in destroying nissan.

                      but since we've seen some bright BMW moments in the past few months. they will send nissan their dogs " MINI Power!"

                      can't wait to see an add, Mini challenges Nissan :rofl:
                      lol...i like that idea!
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                        #12
                        New Nissan 370Z and GT-R Ads Poke fun at its German competitors

                        Last automaker to join the “online advertising war” is Nissan. While in the past we have seen BMW and Audi, or Mercedes going at it, now it’s Nissan’s turn to take on all the German premium brands. The new aggressive advertising campaign brings the Nissan 370z and GT-R into the spotlight. The Japanese company launched a series of banners and ads in the UK highlighting the performance of their automobiles at a much more affordable price than their German competitors.

                        The unconventional, bold and daring campaign uses expressions like “The Winner Hans Down,” “The Germans Came Off Wurst,” “Kaisers Chiefed” and “Deutschland Deutschland Über-Rated”.

                        But Nissan hasn’t stopped here and decided to take this to the next level. The dressed up an Audi TTS with a print on the car saying “More expensive, slower and less powerful than a Nissan 370Z”, while driving the German roadster on the streets of London.


                        Porsche Cayman was next and its printed message said: “I dream of being as fast as a Nissan 370Z”…..and Nissan is quite proud of this. According to Steve McLennan, marketing director, “Nissan is confident in the ability of 370Z and GT-R to eclipse our comparable German rivals in terms of outright performance and accessibility and it’s now time to shout about it.” Talk about confidence……

                        The campaign is far from being over and the next one to have a painted target on their backs are the BMW Z4 and Porsche Boxter.


                        Nissan prides themselves on building the 370z with a naturally aspirated 3.7 liters V6, outputting 331 horsepower. The 370z goes against the BMW Z4 sDrive35i.

                        The first outdoor poster concerning the 370Z went on display on the huge 360-degree 47ft tall BFI IMAX billboard at Waterloo, London.

                        We look forward to the BMW Z4-related ads…


                        Source: bmwblog

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                          #13
                          That's childish..

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                            #14
                            its photoshoped !

                            @ Nissan ..like seriously ! u wanna mess with the best german car manufacturers ?

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                              #15
                              is the name of the add (nissan can dream) ?

                              :laughhard: this add is very funny and cheap :blah:


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