Short Films: BMW Unscripted – Life, passion and joy with the brand BMW

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Nearly ten years ago, BMW films made history in the automotive world by moving away from “classic advertising” to a more engaging medium: videos.

A form of branded content, all eight films featured popular filmmakers from across the globe, starred Clive Owen as the “Driver”, and highlighted the performance aspects of various BMW automobiles.

In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicks-off a new project: BMW Unscripted. The short films is a series about people, talking about their life, passion and joy with the brand BMW.

First one to tell the story of his car is Murray of Costa Mesa, California. Murray is a proud owner of a 2800 CS with over 400,000 miles.

Let’s have a look.

[YOUTUBE]VTvFWQM3kwY[/YOUTUBE]

Source: bmwblog

[hamoodi_7]

Truly magnificent. Respect. :bow:

[salty]

:bmwbest:

[eoudeh]

its real spirit! love it

[Hasan Shaikh]

Awesome!

Brought tears to my eyes.

[hiten86]

Thats f**kin A!!

In terms of creativity, editing & the non scriptedness of this video.

Hail BMW

[ahmad.alkhalil]

NICE!!! that BMW is one of the sexiest and best looking cars I've ever seen... not much of a classic car lover but DAYUM that thing is beautiful!! :drool:

[SewerSideUp]

Vintage.

[SSense]

BMW unscripted - Trailer

BMW Unscripted is a series about people, talking about their life, passion and joy with the brand BMW. The video campaign is handled by BMW’s global advertising agency, IdeaCity and it is produced and directed by Digital Kitchen.

In a new initiative to engage the BMW fans and owners, the Munich-based automaker kicked-off the new BMW Unscripted project three weeks ago when the first episode was launched on Youtube.

First episode featured a BMW owner named Murray of Costa Mesa, California, who is a proud owner of a 2800 CS with over 400,000 miles.

Today, BMW unleashes their Unscripted trailer which offers some insight into the things to come.

[YOUTUBE]ZTn85P8ebXU[/YOUTUBE]

Source: bmwlog

[eoudeh]

intresting.....i think its the same subject which president was talking about while ago
http://www.bmwclubuae.com/forum/showthread.php?t=3690
:)

[RAFiK]

video was removed..