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BMW credit card also functions as a key

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    BMW credit card also functions as a key

    HIGHLIGHTS
    • BMW teams up with MasterCard
    • Contactless MasterCard which can be used to unlock and start a BMW/MINI from the DriveNow carsharing fleet.
    • DriveNow is operated by BMW and Sixt in the US, UK, Germany and Austria
    At the 2015 Consumer Electronics Show (CES), BMW and MasterCard have jointly presented a contactless MasterCard credit card that can be used to hire, unlock and operate a BMW or MINI vehicle from the DriveNow carsharing fleet. BMW and MasterCard are continuing to cooperate on the development and introduction of this new smart mobility solution.

    DriveNow, the car-sharing service by BMW and Sixt, is a premium mobility service from the BMW Group and one of the biggest car-sharing operators in the world, with more than 2,800 vehicles and more than 350,000 users in the USA, the United Kingdom, Germany and Austria. One reason for DriveNow’s success is simple access to the car fleet: all that is required is a smartphone app or PC and an ID card.

    New functions for the BMW Group credit card.
    DriveNow is designed to meet short-notice, short-term mobility needs in the city. It is targeted both at local residents who want flexible, on-demand mobility and visitors who, following a flight or train journey, want to be able to use a car with the minimum of hassle.

    Following a one-off registration, customers can reserve BMW and MINI vehicles from the DriveNow fleet simply by using a smartphone app or computer. They can then access a DriveNow vehicle by identifying themselves with an ID card or the smartphone app. Billing is automatic and by the minute, based on a fixed scale of charges. The DriveNow smartphone app also provides users with directions to the vehicle they have reserved.

    The new generation of BMW Group MasterCard credit cards will offer a further way of accessing any vehicle in the fleet. The card is fitted with a chip that supports NFC (Near Field Communication – a wireless standard for shortrange data transmission). The credit card then becomes not just a means of cashless payment but also a remote key. As soon as the card is held near to the sensor in the windscreen, the system identifies the user and unlocks the vehicle. Since the user’s identity was already checked when the credit card was issued, identification with an additional ID card or the smartphone is no longer required.

    The new credit card again demonstrates that the BMW Group is a premium mobility provider capable of reaching new target groups with new and innovative services.
    Current
    E92 M3 - Mineral White
    F80 M3 - SilverStone

    Past
    E36 318is
    E39 540i ///M sport
    VW CC
    E46 M3 - Frozen White
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